We were commissioned to create the identity of the Beewaxes product line for Physis Laboratory. The products are placed at the pharmacy's boutique store, at eshop, and at selected stores in Greece. We followed an approach inspired by the style that the leading boutique brands have like we did for most of the brand's products.
The creative concept —
The identity of the line is based on the corporate identity of the brand and empowers this very element of the brand in contrast with typical FMCG packagings. The design direction is inspired by design principles found in pharmaceutical products and reflects the character of the Lab and prescription products.
The design layout follows the general aesthetics of the brand and in a mild way expresses the product's characteristics. The product information is expressed with typography and the complementary key visuals that illustrate a stylized honeycomb. The UV printing effect helps the visuals, even more, to look like they have tiny honeycombs creating a unique effect and a connection to the origin and ingredients of the product.
The B&W typography and the austere, laboratory look & feel is balanced by friendly tangible materials such as the paper of each box, the special typographic effects, and the vivid colors. This combination creates a balanced final object.
